Category: Recommandations

Wondering which podcast you should follow? Here are my personal favorites shows that I listen during my daily commute.

1. Marketing Over Coffee: 20-min shows about marketing tips and tricks
2. Marketing School : 5-min capsules about digital marketing
3. The Art of Charm: Business and relationship-building skills
4. The 7-figure CEO Podcast: Interviews with owners of 7-figure companies
5. ConversionCast: Insiders marketing secrets on conversion
6. The #AskGaryVee Show: Insights on social media and entrepreneurship
7. Growth Marketing Toolbox: Growth marketing tools and technology overview
8. Copyblogger FM: Content marketing and copywriting tips
9. Stantford Podcast: Lectures on entrepreneurship from famous speakers
10. The Manager Tools Podcast: Helpful tips for managers and directors

And you, which shows do you follow?

 

How Seth Godin Would Launch a New Business With $1,000 And 90 Days to Spare

• Market WITH people, not AT them. Your customers are human beings, just like you.
• Focus on the smallest audience possible. You can always expand later.
• Create a remarkable product. If your first 10 customers spread the word about it, you have a winner. If not, collect feedback and start again.
• Create an abundance of confidence. Give away a huge amount of value for free so people trust you in return.
• Make a spinner and spin the wheel. There will never be a perfect time to do anything: do something and stick to it.

The importance of navigating change in your organization: Indra Nooyi, PepsiCo Chairman and CEO & Doug McMillon, Walmart President and CEO

Your 6-Month Marketing Action Plan – The Noob Guide to Online Marketing

• 8 of the core components of an Internet marketing strategy are covered here. You’ll find a brief overview of each and what you should do in the first 6 months.

Will e-commerce destroy the corner shop?

• If digital commerce is so efficient and convenient why Amazon launched its Amazon Go service, which is a traditional store (with some futuristic features)? Why some retailers with traditional profile, like BestBuy, thrive?

How Chief Marketing Officers Can Innovate With Direct Mail

• A direct mail postcard will net about a 4.25 percent-to-5.0 percent response rate. It can do this for four key reasons that every marketer will understand and embrace. Read more

BONUS: 6 Business Leaders Tell you How to Sell Them