Posted on

Recommended Marketing Podcasts: My Selection

Wondering which podcast you should follow? Here are my personal favorites shows that I listen during my daily commute.

  1. Marketing Over Coffee: 20-min shows about marketing tips and tricks
  2. Marketing School : 5-min capsules about digital marketing
  3. The Art of Charm: Business and relationship-building skills
  4. The 7-figure CEO Podcast: Interviews with owners of 7-figure companies
  5. ConversionCast: Insiders marketing secrets on conversion
  6. The #AskGaryVee Show: Insights on social media and entrepreneurship
  7. Growth Marketing Toolbox: Growth marketing tools and technology overview
  8. Copyblogger FM: Content marketing and copywriting tips
  9. Stantford Podcast: Lectures on entrepreneurship from famous speakers
  10. The Manager Tools Podcast: Helpful tips for managers and directors

And you, which shows do you follow?

 

Posted on

5 Articles You Need to Read (and Watch)

How Seth Godin Would Launch a New Business With $1,000 And 90 Days to Spare

  • Market WITH people, not AT them. Your customers are human beings, just like you.
  • Focus on the smallest audience possible. You can always expand later.
  • Create a remarkable product. If your first 10 customers spread the word about it, you have a winner. If not, collect feedback and start again.
  • Create an abundance of confidence. Give away a huge amount of value for free so people trust you in return.
  • Make a spinner and spin the wheel. There will never be a perfect time to do anything: do something and stick to it.

The importance of navigating change in your organization: Indra Nooyi, PepsiCo Chairman and CEO & Doug McMillon, Walmart President and CEO

Your 6-Month Marketing Action Plan – The Noob Guide to Online Marketing

  • 8 of the core components of an Internet marketing strategy are covered here. You’ll find a brief overview of each and what you should do in the first 6 months.

Will e-commerce destroy the corner shop?

  • If digital commerce is so efficient and convenient why Amazon launched its Amazon Go service, which is a traditional store (with some futuristic features)? Why some retailers with traditional profile, like BestBuy, thrive?

How Chief Marketing Officers Can Innovate With Direct Mail

BONUS: 6 Business Leaders Tell you How to Sell Them

Posted on

5 Marketing Articles to Read

8 Resources to Level-up Your Welcome Series: Check out this comprehensive list of the top welcome series resources to help advance your welcome series strategy.

5 Questions You Should Ask Every Customer:

  1. What made you decide to hire us/buy from us in the first place?
  2. What’s one thing we do better than others you do business with?
  3. What’s one thing we could do to create a better experience for you?
  4. Do you refer us to other, and if so, why?
  5. What would you Google to find a business like ours?

The Blogging Tactic No One Is Talking About: Optimizing the Past: Historical optimization is a way to get more out of the content you already have; but it’s also a way to get a leg up on such a competitive content landscape. It’s also a way to deliver even more value to the people reading your content. 

Why Unscalable Marketing Activities are Best for B2B Companies: The best way to close high-dollar B2B accounts is to do the opposite. You need one-to-one communication ASAP.

Customer Experience Is Defined By The Experience Customer’s Have, Remember And Share: It’s been reported that customers will pay up to 25% more for a similar product if they believe they’re going to get an exceptional experience. They’re willing to spend more money with brands that deliver experiences that excel over mediocrity.

BONUS: Worth A Listen: This Week’s Recommended Marketing Podcasts

Posted on

5 Marketing Articles to Read

How to Take an Audience-First Approach to Your Content: Learn how your brand can be ready for your audience with the right content at the right time and in the right place.

The Magic of Micro-Copy – UX Design: Microcopy can turn a mundane task into something memorable. In this story, see how microcopy can be used in all sorts of delightful ways (over 15 examples).

What Sending After-Hours Emails Does To Your Productivity

“It wasn’t about the time spent on email; it was assumed availability. Having an anticipation of work created a constant stressor.”

EConsultancy – Introducing the Modern Marketing Model (M3): The increase in new channels and technologies has dramatically changed the environment in which marketers operate. Here is a new report as a reference for what marketing has become.

Marketing is Now Customer Experience’s Champion

Marketing is looking, sounding and feeling less like its traditional role of “demand generation” and more like “experience management.” (…) In order to understand marketing’s new role, one first needs to distinguish between “marketing as a mission and marketing as a department.”

BONUS: Marketing for a New Age: Being Digital vs. Doing Digital

“To move up the digital maturity curve, marketing organizations need to become more agile — it’s about organizing, operating and behaving in a new way.”