How to Take an Audience-First Approach to Your Content: Learn how your brand can be ready for your audience with the right content at the right time and in the right place.
The Magic of Micro-Copy – UX Design: Microcopy can turn a mundane task into something memorable. In this story, see how microcopy can be used in all sorts of delightful ways (over 15 examples).
“It wasn’t about the time spent on email; it was assumed availability. Having an anticipation of work created a constant stressor.”
EConsultancy – Introducing the Modern Marketing Model (M3): The increase in new channels and technologies has dramatically changed the environment in which marketers operate. Here is a new report as a reference for what marketing has become.
Marketing is looking, sounding and feeling less like its traditional role of “demand generation” and more like “experience management.” (…) In order to understand marketing’s new role, one first needs to distinguish between “marketing as a mission and marketing as a department.”
“To move up the digital maturity curve, marketing organizations need to become more agile — it’s about organizing, operating and behaving in a new way.”