5 TED Talks to Watch (and listen!)

Elizabeth Gilbert was once an “unpublished diner waitress,” devastated by rejection letters. And yet, in the wake of the success of ‘Eat, Pray, Love,’ she found herself identifying strongly with her former self. With beautiful insight, Gilbert reflects on why success can be as disorienting as failure and offers a simple — though hard — way to carry on, regardless of outcomes.

Why do people succeed? Is it because they’re smart? Or are they just lucky? Neither. Analyst Richard St. John condenses years of interviews into an unmissable 3-minute slideshow on the real secrets of success.

The world is full of leadership programs, but the best way to learn how to lead might be right under your nose. In this clear, candid talk, Roselinde Torres describes 25 years observing truly great leaders at work, and shares the three simple but crucial questions would-be company chiefs need to ask to thrive in the future.

What if you knew what your coworkers really thought about you and what they were really like? Ray Dalio makes the business case for using radical transparency and algorithmic decision-making to create an idea meritocracy where people can speak up and say what they really think — even calling out the boss is fair game. Learn more about how these strategies helped Dalio create one of the world’s most successful hedge funds and how you might harness the power of data-driven group decision-making.

Stress. It makes your heart pound, your breathing quicken and your forehead sweat. But while stress has been made into a public health enemy, new research suggests that stress may only be bad for you if you believe that to be the case. Psychologist Kelly McGonigal urges us to see stress as a positive, and introduces us to an unsung mechanism for stress reduction: reaching out to others.

10 aptitudes d’un bon leader selon Pauline Marois

En avril dernier, lorsque je me suis inscrite à une certification de 6 jours à l’Institut du Leadership de Montréal, je ne m’étais pas arrêtée à la liste des invités spéciaux. Alors quelle surprise j’ai eu à l’annonce de la visite de Pauline Marois à titre d’invité spéciale dès le premier jour!

Première femme ayant occupé le poste de première ministre du Québec, première femme à diriger le Parti québécois, ayant été ministre de plus de neuf ministères, Pauline Marois respire, vit, réfléchit, aime profondément le Québec et son peuple. –Radio-Canada

Ayant passé plus de 40 années de sa vie en politique, Mme Marois nous a partagé ses réflexions sur le rôle de leader. De façon condensée, voici dix aptitudes nécessaires pour exercer un bon leadership selon elle:

  1. Avoir des convictions: Prendre conscience de la perspective de tous et projeter sa vision dans le temps
  2. Mobiliser son équipe: Écouter, observer et analyser pour prendre les meilleures décisions
  3. Inspirer la confiance: Gagner le respect par l’intégrité et l’authenticité
  4. Savoir s’entourer d’une équipe: Oser se faire challenger et ne pas avoir peur de l’expérience de l’autre
  5. Ne pas avoir peur de déléguer: Confier des mandats et des responsabilités pour faire grandir son équipe et décupler notre action
  6. Apprendre de ses expériences: Prendre conscience de ses erreurs pour améliorer nos stratégies et façons de faire pour devenir un meilleur leader
  7. Accepter de ne pas tout savoir: Être honnête et humble face à soi et aux autres en acceptant des visions et des opinions différentes
  8. Assumer le rôle de leader: Se faire confiance avec les décisions et prendre des risques
  9. Communiquer la vision: Expliquer continuellement pourquoi on fait ce que l’on fait en mettant de l’avant les enjeux
  10. S’engager dans ce que l’on fait: Être passionné par la raison d’être de nos actions

Elle a terminé sa conférence en invitant chacun d’entre nous de revenir à l’essentiel: savoir pourquoi on fait ce que l’on fait et s’engager pleinement. Elle nous a expliqué que pour elle, la politique était un moyen pour de changer les choses, de faire avancer la société, le Québec.

En plus d’être inspiré (qui ne le serait pas?), je repars de cette rencontre avec quelques achats de plus à faire! Mme Marois nous a fait deux recommandations de livres sur le sujet du leadership, soit:


À propos de l’Institut de leadership de Montréal:

Offert conjointement avec le Centre des dirigeants de l’École de gestion John-Molson de l’Université Concordia, cette certification de six jours a pour objectif principal de développer des leaders efficaces aptes à mobiliser des équipes, à régler des conflits, à affronter le changement avec compétence et à relever les défis auxquels leur propre organisation est confrontée.

Recommended Marketing Podcasts: My Selection

Wondering which podcast you should follow? Here are my personal favorites shows that I listen during my daily commute.

  1. Marketing Over Coffee: 20-min shows about marketing tips and tricks
  2. Marketing School : 5-min capsules about digital marketing
  3. The Art of Charm: Business and relationship-building skills
  4. The 7-figure CEO Podcast: Interviews with owners of 7-figure companies
  5. ConversionCast: Insiders marketing secrets on conversion
  6. The #AskGaryVee Show: Insights on social media and entrepreneurship
  7. Growth Marketing Toolbox: Growth marketing tools and technology overview
  8. Copyblogger FM: Content marketing and copywriting tips
  9. Stantford Podcast: Lectures on entrepreneurship from famous speakers
  10. The Manager Tools Podcast: Helpful tips for managers and directors

And you, which shows do you follow?

 

5 Articles You Need to Read (and Watch)

How Seth Godin Would Launch a New Business With $1,000 And 90 Days to Spare

  • Market WITH people, not AT them. Your customers are human beings, just like you.
  • Focus on the smallest audience possible. You can always expand later.
  • Create a remarkable product. If your first 10 customers spread the word about it, you have a winner. If not, collect feedback and start again.
  • Create an abundance of confidence. Give away a huge amount of value for free so people trust you in return.
  • Make a spinner and spin the wheel. There will never be a perfect time to do anything: do something and stick to it.

The importance of navigating change in your organization: Indra Nooyi, PepsiCo Chairman and CEO & Doug McMillon, Walmart President and CEO

Your 6-Month Marketing Action Plan – The Noob Guide to Online Marketing

  • 8 of the core components of an Internet marketing strategy are covered here. You’ll find a brief overview of each and what you should do in the first 6 months.

Will e-commerce destroy the corner shop?

  • If digital commerce is so efficient and convenient why Amazon launched its Amazon Go service, which is a traditional store (with some futuristic features)? Why some retailers with traditional profile, like BestBuy, thrive?

How Chief Marketing Officers Can Innovate With Direct Mail

BONUS: 6 Business Leaders Tell you How to Sell Them

5 Marketing Articles to Read

8 Resources to Level-up Your Welcome Series: Check out this comprehensive list of the top welcome series resources to help advance your welcome series strategy.

5 Questions You Should Ask Every Customer:

  1. What made you decide to hire us/buy from us in the first place?
  2. What’s one thing we do better than others you do business with?
  3. What’s one thing we could do to create a better experience for you?
  4. Do you refer us to other, and if so, why?
  5. What would you Google to find a business like ours?

The Blogging Tactic No One Is Talking About: Optimizing the Past: Historical optimization is a way to get more out of the content you already have; but it’s also a way to get a leg up on such a competitive content landscape. It’s also a way to deliver even more value to the people reading your content. 

Why Unscalable Marketing Activities are Best for B2B Companies: The best way to close high-dollar B2B accounts is to do the opposite. You need one-to-one communication ASAP.

Customer Experience Is Defined By The Experience Customer’s Have, Remember And Share: It’s been reported that customers will pay up to 25% more for a similar product if they believe they’re going to get an exceptional experience. They’re willing to spend more money with brands that deliver experiences that excel over mediocrity.

BONUS: Worth A Listen: This Week’s Recommended Marketing Podcasts

5 Marketing Articles to Read

How to Take an Audience-First Approach to Your Content: Learn how your brand can be ready for your audience with the right content at the right time and in the right place.

The Magic of Micro-Copy – UX Design: Microcopy can turn a mundane task into something memorable. In this story, see how microcopy can be used in all sorts of delightful ways (over 15 examples).

What Sending After-Hours Emails Does To Your Productivity

“It wasn’t about the time spent on email; it was assumed availability. Having an anticipation of work created a constant stressor.”

EConsultancy – Introducing the Modern Marketing Model (M3): The increase in new channels and technologies has dramatically changed the environment in which marketers operate. Here is a new report as a reference for what marketing has become.

Marketing is Now Customer Experience’s Champion

Marketing is looking, sounding and feeling less like its traditional role of “demand generation” and more like “experience management.” (…) In order to understand marketing’s new role, one first needs to distinguish between “marketing as a mission and marketing as a department.”

BONUS: Marketing for a New Age: Being Digital vs. Doing Digital

“To move up the digital maturity curve, marketing organizations need to become more agile — it’s about organizing, operating and behaving in a new way.”

What I Learned From The Family-Owned Business

If you ask my father about what he does for living, he will answer: ‘’I am a businessman.’’

One day, he started to buy and sell antiques, collectibles and architectural elements. 40 years later, he owns the biggest antiques store/warehouse in the province of Québec.

In the 90’s, the businesstown of 800 habitants was named the turntable of Québec antiques. The nickname was related to the fact there were 15+ antiques stores in the area. Since then, only a third of the businesses survived the recession, the ones who adapted.

My father’s entrepreneurial journey taught me 5 important lessons:

  1. Be ready to gamble. Trust your instinct. Love what you do. From as far as I can remember, my father took risks. He always tried to find the unicorn in things, and in people. ‘till now, he was right. He loves what he does, as much as he would do it even on vacation. Plan what you can, the rest comes with believing in your guts and passion.
  2. Adapt, or die. From your offering, your distribution channels, to your supply-chain, permanently ask question to yourself. Status-quo is not an option. You don’t have to reinvent 100% of your business; change what you can while staying true to your mission and passion. Invest in your Web presence, be visible and adapt your offer to what the market is looking for.
  3. Involve your family and friends. It’s probably the best gift you can give them. It is also a sure way to be challenged. My father involved the whole family in the business. Each evening, at dinner, we talked about the business. How can we do this better? Do you think we can try this? How are sales? Since we all pave our way elsewhere, even today, we are still talking about business when we get together.
  4. Value relationship and customer experience. Treat everyone (employees, customers & suppliers) as you would treat your friends and family. People can’t always see the value in what you have to offer, you have to explain, educate and be honest. That’s how you win a customer for life.
  5. Make it relevant. Make it special. As a wholesale seller, my father has to attract over 30–40 different dealers from the US and Canada, every week. He uses three tricks: 1) create a community, 2) offer exclusivity on new arrivals and special discounts, and 3) use gamification to define who will choose first and make this special.

Today, when you ask about my story, I will surely talk about my parents and their business — our business. In some ways, it has defined the person I am now: a passionate, dynamic intrapreneur who values customer experience and honesty in business.

— –

A little about the business:

Antiquité Michel Prince has a vast inventory of antiques and reproductions. You will find that members of our highly qualified staff will be in a position to advise you in your quests in addition to showing you their special favourites.

  • 10,000 antiques on site
  • Weekly arrivals: 200 new antique objects and furnitures
  • Over 20,000 square feet

Are you a dealer or a designer? We offer priority access to new arrivals and location services.

Do you think you have an antique object or collectible? We are in a position to evaluate and purchase your items. We love Canadian furniture, especially from Québec! Contact us.