5 Articles You Need to Read (and Watch)

How Seth Godin Would Launch a New Business With $1,000 And 90 Days to Spare

  • Market WITH people, not AT them. Your customers are human beings, just like you.
  • Focus on the smallest audience possible. You can always expand later.
  • Create a remarkable product. If your first 10 customers spread the word about it, you have a winner. If not, collect feedback and start again.
  • Create an abundance of confidence. Give away a huge amount of value for free so people trust you in return.
  • Make a spinner and spin the wheel. There will never be a perfect time to do anything: do something and stick to it.

The importance of navigating change in your organization: Indra Nooyi, PepsiCo Chairman and CEO & Doug McMillon, Walmart President and CEO

Your 6-Month Marketing Action Plan – The Noob Guide to Online Marketing

  • 8 of the core components of an Internet marketing strategy are covered here. You’ll find a brief overview of each and what you should do in the first 6 months.

Will e-commerce destroy the corner shop?

  • If digital commerce is so efficient and convenient why Amazon launched its Amazon Go service, which is a traditional store (with some futuristic features)? Why some retailers with traditional profile, like BestBuy, thrive?

How Chief Marketing Officers Can Innovate With Direct Mail

BONUS: 6 Business Leaders Tell you How to Sell Them

5 Marketing Articles to Read

8 Resources to Level-up Your Welcome Series: Check out this comprehensive list of the top welcome series resources to help advance your welcome series strategy.

5 Questions You Should Ask Every Customer:

  1. What made you decide to hire us/buy from us in the first place?
  2. What’s one thing we do better than others you do business with?
  3. What’s one thing we could do to create a better experience for you?
  4. Do you refer us to other, and if so, why?
  5. What would you Google to find a business like ours?

The Blogging Tactic No One Is Talking About: Optimizing the Past: Historical optimization is a way to get more out of the content you already have; but it’s also a way to get a leg up on such a competitive content landscape. It’s also a way to deliver even more value to the people reading your content. 

Why Unscalable Marketing Activities are Best for B2B Companies: The best way to close high-dollar B2B accounts is to do the opposite. You need one-to-one communication ASAP.

Customer Experience Is Defined By The Experience Customer’s Have, Remember And Share: It’s been reported that customers will pay up to 25% more for a similar product if they believe they’re going to get an exceptional experience. They’re willing to spend more money with brands that deliver experiences that excel over mediocrity.

BONUS: Worth A Listen: This Week’s Recommended Marketing Podcasts

5 Marketing Articles to Read

How to Take an Audience-First Approach to Your Content: Learn how your brand can be ready for your audience with the right content at the right time and in the right place.

The Magic of Micro-Copy – UX Design: Microcopy can turn a mundane task into something memorable. In this story, see how microcopy can be used in all sorts of delightful ways (over 15 examples).

What Sending After-Hours Emails Does To Your Productivity

“It wasn’t about the time spent on email; it was assumed availability. Having an anticipation of work created a constant stressor.”

EConsultancy – Introducing the Modern Marketing Model (M3): The increase in new channels and technologies has dramatically changed the environment in which marketers operate. Here is a new report as a reference for what marketing has become.

Marketing is Now Customer Experience’s Champion

Marketing is looking, sounding and feeling less like its traditional role of “demand generation” and more like “experience management.” (…) In order to understand marketing’s new role, one first needs to distinguish between “marketing as a mission and marketing as a department.”

BONUS: Marketing for a New Age: Being Digital vs. Doing Digital

“To move up the digital maturity curve, marketing organizations need to become more agile — it’s about organizing, operating and behaving in a new way.”

What I Learned From The Family-Owned Business

If you ask my father about what he does for living, he will answer: ‘’I am a businessman.’’

One day, he started to buy and sell antiques, collectibles and architectural elements. 40 years later, he owns the biggest antiques store/warehouse in the province of Québec.

In the 90’s, the businesstown of 800 habitants was named the turntable of Québec antiques. The nickname was related to the fact there were 15+ antiques stores in the area. Since then, only a third of the businesses survived the recession, the ones who adapted.

My father’s entrepreneurial journey taught me 5 important lessons:

  1. Be ready to gamble. Trust your instinct. Love what you do. From as far as I can remember, my father took risks. He always tried to find the unicorn in things, and in people. ‘till now, he was right. He loves what he does, as much as he would do it even on vacation. Plan what you can, the rest comes with believing in your guts and passion.
  2. Adapt, or die. From your offering, your distribution channels, to your supply-chain, permanently ask question to yourself. Status-quo is not an option. You don’t have to reinvent 100% of your business; change what you can while staying true to your mission and passion. Invest in your Web presence, be visible and adapt your offer to what the market is looking for.
  3. Involve your family and friends. It’s probably the best gift you can give them. It is also a sure way to be challenged. My father involved the whole family in the business. Each evening, at dinner, we talked about the business. How can we do this better? Do you think we can try this? How are sales? Since we all pave our way elsewhere, even today, we are still talking about business when we get together.
  4. Value relationship and customer experience. Treat everyone (employees, customers & suppliers) as you would treat your friends and family. People can’t always see the value in what you have to offer, you have to explain, educate and be honest. That’s how you win a customer for life.
  5. Make it relevant. Make it special. As a wholesale seller, my father has to attract over 30–40 different dealers from the US and Canada, every week. He uses three tricks: 1) create a community, 2) offer exclusivity on new arrivals and special discounts, and 3) use gamification to define who will choose first and make this special.

Today, when you ask about my story, I will surely talk about my parents and their business — our business. In some ways, it has defined the person I am now: a passionate, dynamic intrapreneur who values customer experience and honesty in business.

— –

A little about the business:

Antiquité Michel Prince has a vast inventory of antiques and reproductions. You will find that members of our highly qualified staff will be in a position to advise you in your quests in addition to showing you their special favourites.

  • 10,000 antiques on site
  • Weekly arrivals: 200 new antique objects and furnitures
  • Over 20,000 square feet

Are you a dealer or a designer? We offer priority access to new arrivals and location services.

Do you think you have an antique object or collectible? We are in a position to evaluate and purchase your items. We love Canadian furniture, especially from Québec! Contact us.